SONY TELLS APPLE TIMES UP

SONY STRIKES BACK

The Walkman X-Series isn’t just an iPod rival. It’s a Walkman saviour. Sony invented portable music in the late 1970s and dominated for two decades. Then the Apple iPod appeared and Sony didn’t so much drop the ball as meekly hand it to Apple. The Tokyo giant refused to support MP3, put out a succession of horrible-looking novelty players and looked on in horror as Apple sauntered off with its crown. That’s all history now, though. The X-Series is where the Walkman fight-back begins.

It sucker punches the iPod from the off with cracking sonics. Most Sony players boast superior audio, but here it’s beefed up by both digital noise cancelling and an advanced digital sound processor. Extraneous hubbub, from chit-chat to moderate train noise, is comfortably filtered out by the noise cancelling, while the S-Master digital sound processor ensures that even if you’re playing music loud, it still remains crystal clear.

The X-Series isn’t fussy about what it’ll play, with MP3, WMA and AAC supported. With iTunes Store music now DRM-free, there’s nothing stopping you from putting tracks purchased there on your X-Series. Although there’s still nothing as elegant as Apple’s iTunes software for managing tunes, you can drag and drop tunes, in fuss-free style.

The X-Series offers a slightly smaller screen than the iPod Touch – 3 inches compared to 3.5 – but what it lacks in girth, it makes up for in crispness and vibrancy. Put simply, the OLED screen here thrashes the iPod’s LED one, putting in a better performance with video and photos alike. It does make you long to live in Japan, though – their X-Series can receive digital TV broadcasts, which look stunning. Over here we’ve got YouTube, which is a pretty poor consolation, visually.