Diddy and Mark Wahlberg announced today (Feb. 27) that they’ve partnered up on a joint venture with AQUAhydrate, a Southern California-based water brand. The pair will oversee business strategy along with the company’s CEO John Cochran (the former President of Fiji Water).
As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” Diddy said in a press release. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.
AQUAhydrate is a high performance water without the sugar and calories found in traditional sports drinks or vitamin enhanced beverages. It’s said to contain performance-grade electrolytes and a higher pH level of 9+.
This is a truly innovative company, and I’m thrilled to be part of it,” adds Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.
Today at PROJECT Show Las Vegas, Reebok held a press conference to officially announce the return of the Reebok Shaq Attaq, the signature shoe worn by Shaquille O’Neal some 20 years ago during his rookie year in the NBA. Shaq himself was on hand to unveil the Orlando Magic-inspired OG colorway, sitting down with Swizz Beatz to discuss his illustrious basketball career, as well as his history with Reebok.
The most shocking development yet in the Chris Brown probation saga … HE SHOWED UP TO COURT TODAY WITH RIHANNA!!!!
Brown — and the woman he was convicted of beating in 2009 — arrived to the L.A. Courthouse together Wednesday afternoon where Chris faced allegations that he lied about completing his community service.
Rihanna sat quietly in the gallery with Chris’ mom as Brown and his lawyer Mark Geragos told the judge the singer did nothing wrong
As we first reported, prosecutors believe Chris participated in a scheme to DUPE the court by getting Virginia officials to say he completed service at a day care center that he never actually performed.
But today in court, the judge said he needed more time to review all of the evidence presented by the D.A..– and ordered Brown to meet with his probation officer within 48 hours to discuss the situation.
The judge says he wants to hear from the P.O. after the meeting — and scheduled the next court hearing for April 5.
Brown and Rihanna left the courtroom arm-in-arm — and one person on the scene tell us she smiled at the singer and tried to cheer him up as they left the building.
Apparently, it worked … ’cause Brown was all smiles as he was driven out of the courthouse.
VIA The NY POST – PAGE 6
Robert De Niro and Jay-Z got into a tense beef at Leonardo DiCaprio’s birthday bash the other night, when De Niro called the rapper disrespectful, Page Six can exclusively reveal.
Spies say “Godfather II” and “Taxi Driver” star De Niro gave Jay a dressing-down in a roomful of celebs including Martin Scorsese because the rap mogul had refused to return De Niro’s calls.
Sources add that Jay tried to joke his way out of the situation, and even his wife, Beyoncé, tried to intervene, but De Niro wouldn’t back down.
“Bob was sitting at a table, and when Jay-Z went over to say hello, De Niro told Jay that he never called him back,” a source says.
A spy then overheard De Niro complaining to the rapper, a fellow TriBeCa resident, about a song Jay-Z agreed to record for the Tribeca Film Festival. De Niro had reached out to discuss further details, but Jay never returned his calls.
“Bob wasn’t in any mood to make polite conversation,” the spy says. “He told Jay that if somebody calls you six times, you call them back. It doesn’t matter who you are, that is just rude.”
When Jay-Z tried to make a joke of it, saying he is terrible on the phone, a source says, “De Niro kept telling him that he thinks he’s the man, but that he was disrespectful.’ ”
“Beyoncé came over, but that didn’t calm Bob down,” the source said, adding that afterward, “It was the talk of the party. Everyone was saying there’s only one star in New York bigger and badder than Jay-Z, and that’s Robert De Niro. He can be quite scary when he’s angry.”
But a source close to De Niro told us, “It was a low-key private conversation between two people that was apparently overheard. It was not a heated discussion.”
The Darby bash, which sources say ended at 5 a.m. with a tab of nearly $3 million, much of which went to the Leonardo DiCaprio Foundation, drew Cameron Diaz, Jamie Foxx, Chris Rock, Jonah Hill, Edward Norton, Mark Ruffalo and Emma Watson.
Reps for both De Niro and Jay-Z declined to comment.